3 + 4 = 34
In the beginning there was the Word, but it didn’t have much of an audience because of all the noise that came with the Big Bang. Despite this misunderstanding, a bunch of rogue atoms quickly found a fertile ground on our planet to give birth to the first ancestors of malt and hops.
Nobody really knows what moved the first sea creature to denounce its former lifestyle and creep up on the beach. Probably, feet! This small step by a mindless Earthican was a huge step toward finding the Truth, and marks the proud beginning of the first ever pub crawl.
It wasn’t an accident the cradle of civilization was rocked in ancient Egypt. Humankind just stumbled upon this omnipotent liquid and tried to harness its unstoppable power. This was the first time people got preoccupied with such important questions as "what are living for?" and "what’s for dinner?"
The mighty Empire of Rome was brought to its knees only by unbridled love of beer. Having mastered this secret weapon, Gothic tribes managed to unite Europe against oppressors and if not for their unforgivable excesses, they could have easily subdued all 34 corners of the world.
The end of Middle Ages cut out the Middle Men. Knowledge first became power, particularly, the knowledge of making beer. Many a brave swashbuckler, including the infamous Christopher Columbus, ventured into the wild unknown in search of the solution to the secret beer paradigm. That’s how America was discovered, as far as we are concerned.
Industrial revolution simply revolutionized the rules of the industry - beer fuels the Zeitgeist and entrepreneurial imagination. This strange beverage liberated the masses and inspired them to reach for new heights, but perfection was still miles away!
Year 2015, Natakhtari, Georgia. Wise beer technologist Giorgi Kokiashvili brews all the expertise of the mankind in his brain and discovers a simple truth 3+4=34! Combining 3 chosen species of malt with 4 magical species of hop is the answer to the Universe, life and everything. 34 is a crown to all human achievements, and just a beer that appreciates people who can appreciate beer.